Best Practices When Listing and Marketing Land

If you are a real estate agent, you may be constantly trying to come up with more effective ways to list and market Colorado land for sale. In this article, we recommend 3 practices you can adopt to give your listings more visibility:


1. Use good SEO practices

SEO stands for Search Engine Optimization. It is a way of optimizing your website so that it appears higher in search results when someone searches for keywords related to your business. It can improve website conversion rates and boost traffic to your site.

If you don’t have good SEO practices on your site and aren’t showing up high in search results, then potential buyers may never find you even if they do eventually contact an agent and ask about specific properties. That’s why good SEO is so important: it helps ensure that people find what they’re looking for when they’re searching on Google or other search engines.

2. Take excellent photos

Whether you’re listing your property for sale or marketing land, you need to capture the eye of your audience. And that can be a tall order when you’re dealing with something as large and complex as land.

That is why it’s important to take high-quality photos of your listing or property because when it comes down to it, the experience of seeing a property for sale or land for sale is about more than just looking at pictures. It’s about feeling like you’re in it—and if your photos don’t capture that feeling well enough, then your potential buyer might get turned off by them.

3. Use your email list

As a real estate agent, you already have an extensive list of people interested in living in a particular area or buying land there. So when you put your listing out there on your website or social media, why not take advantage of your email list as well? And if the potential buyers aren’t ready yet? No problem—they’ll sign up so that when their time does come, you’ll be one of their first contacts.


While the old real estate adage is “location, location, location” is still important, the internet and information age have brought about new ways (and challenges) for marketing land both online and offline. We hope the pointers we’ve presented above inspires you to think of alternative ways you can market your listings so as to get the attention of potentional buyers.

Author Bio

Brandon Mickens has been involved with buying and selling land for the past 15 years and now wants to share his knowledge and experience with others.

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